Thanks for joining us for the second part of our presentation of the 2017-18 Premier League kits. Let’s not beat around the bush.
The Hammers had a dull time at their new stadium last year, but managed to come in 11th, which isn’t that bad. The bottom half of the table last year was pretty rubbish overall, it has to be said.West Ham, aka the Armie Hammers, aka the Jeremy Irons, are still with Umbro who are creating some simple kits, including a black away shirt. The home kit has a two-tone claret design that looks like the chevron shape of one of their kits from around 1978 I think it was? Their sponsor ‘Betway’ sounds like it should be in a list with ‘Between’ and ‘Betwixt’. Where will they come this season? Stay up, probably, but not better than 11th. They will have a third kit, which I believe is white with an ancient style West Ham badge.
I remember when Leicester won the league. Seems impossible now in the age of multi-billion pound transfers and Pep Guardiola level coaches, but there was a time when teams like Leicester could do the impossible. Innocent times they were. Yes before you say “hang it was only last year”, just think about how different the world was back then in May 2016. Yeah? Now you see what I mean. Leicester managed to stay up after sacking their title-winning manager Ranieri, stopping their slide from Champions League to Championship, and got a respectable 12th place in the end. I think they will be a lot better this year, not champions but challenging for the European places. As long as they can find the net. The kit is ok, sticking with the gold trim again, and staying all blue (I’d like to see white shorts back, personally). Puma have given them decent clean kits again; Leicester never go in for snazzy nonsense.
Probably time for Stoke to get relegated, I think. I just don’t see them staying up. The home kit is ok I suppose, the away kit has League One written all over it. The third kit is really imaginative. At least they are made by Macron, also the leader of Free France. Stoke are probably still too good to get relegated but I just have a feeling they will be down there. Mark Hughes might get sacked, I dunno.
It’s be great if at the centre of Selhurst Park they actually had a Dark Crystal floating above a shaft of air and fire. I like that Palace are in the Premier League and I hope they stay, I want as many London clubs up there as possible (well maybe not QPR). But the thing about Palace being in the PRemier League is that it’s a bit like being really excited about connecting with an old friend from the 90s again, hallo mate how you goin’ mate, wow you aint changed mate, good to see you mate, then friending them on Facebook, and then just being bored by all of their boring posts about work, that’s kind of who Crystal Palace are. If they were a Game of Thrones house they would be House Mallister. Their kit is still made by Macron, who make pretty good kits, but the new sponsor is a bit of a mess. “ManBetx”??
Gylfi is going to leave Swansea again isn’t he. I love Gylfi Sigurdsson. He looks a bit like a younger Kevin Bacon, but with more Icelandic awesomeness. I though Swansea were going to drop like a dead duck last season (hang on, dead ducks float, right?) and they even had an American manager very briefly, Lord Voldemort’s stunt-double Bob Bradley and he didn’t last very long, but in the end they steadied the ship and stayed afloat. Will they go down this year? Maybe. I hope not, as I want to keep a bit of Welsh in the Premier League. Their away kit is quite Welsh, being in the classic red and green worn by the national team, while the third kit is in the also very patriotically Welsh colours of black and yellow, the colours of the flag of St. David. The home kit is classic Swansea white with black trim, made by Joma, who also make the Sampdoria shirt I own (so I can assure you they are quite good quality).
Burnley stayed in the Premier League, I am glad because I quite like them, but I wish their shorts were white this season. They are using a Puma template for the home kit, while the away kit has little horizontal pinstripes running along it that actually consists of the word ‘CLARETS’ over and over again. Which is an anagram of ‘SCARLET’. Frankly, I don’t give a damn. Burnley, like Swansea, also have one of those great Icelandic players we fell for last summer, Jóhann Berg Guðmundsson, who doesn’t look much like Kevin Bacon. Burnley will probably get a third kit, they all do.
Are we nearly there yet? I should have had a gap here around Watford. I like Watford, they are a kind of nearby club to where I am from (it’s actually about as far as Tottenham is but it’s outside London; the 142 bus goes straight there from Burnt Oak but it takes forever. You don”t care, sorry). There were quite a few Watford fans at my school as a kid (and one of my good friends in England, James, is a big Watford fan), I just remember them all singing about how much they hated Luton, oh they really hate Luton. I can’t say I’m a fan of the airport much. One of the greatest names ever associated with Watford (aside from the famous former owner who worked alongside him to make Watford great in the 80s, Elton John, yes my American friends, that Elton John, big lover of Watford) was Graham Taylor. He died in January and I must say I am very sad, I would have loved to have met him. Sure I fell into the whole ‘calling him a turnip’ category back in the day, when I listened to all the tabloids when he was England manager (only because he subbed off my beloved Gary Lineker) but listening to him talk about the game over the years, he was a proper geezer and right gentleman. However he made Watford play in red shorts (which I like) but Watford fans generally prefer them to play in black shorts. This year they are in adidas, and have an all red away kit, using a template similar to Middlesbrough last year, which looks like a car with some paint on its wheel has driven over it. By the way, did you know Watford is twinned with Whoville? Also with Wensleydale, Ware, Hounslow, Ypres, Wearside and Wichita.
They had to come back up didn’t they! Led by the great Benitez, the Toon Army (not affiliated with Cartoon Network or Nicktoons) (or iToons), the Magpies and their black and white stripes are back in the big time. This time next year they will probably be back down in the little time again (no, I don’t think so this time, but lads, it’s Newcastle, they will find a way). I have a good mate Simon who is a long-suffering Newcastle fan. I would love it if they did a Man City and got a super rich owner, just love it. Their away kits are boring this year, has to be said. Not kidding anyone with that sponsir either, ‘Fun88’ but it’s better than their old ‘Wonga’ one. Prediction – top half of the table, knock knock knocking on Everton’s door. If they were a Westerosi house, definitely the Starks. Or maybe the Karstarks.
BRIGHTON AND HOVE ALBION
Yes folks you read that right – BRIGHTON AND HOVE ALBION are in the Premier League! They deserved it too, and their boss is one of my favourite former Spurs players, Chris Hughton. Now I am old enough to remember Brighton, aka The Seagulls, in the top flight back in the 80s, with that big guy Steve Foster who wore the headband, he was a proper Roy of the Rovers style legend (probably because I remember reading about his life story in Roy when I was a kid, remember they used to do that? I never thought I would see Brighton up in among the big boys again but here they are, rubbing shoulders with the likes of Burnley, Watford, Bournemouth, Stoke, Huddersfield, Swansea, and Man City. Their kit is a simple Nike template with the Brighton stripes. I remember when they had stripey shorts too, a long time ago. I think Brighton will stay up, but only just. I stayed up once in Brighton, New Years Eve, all night, went to like seven parties with this group of people, interesting night but I got lost coming back to the place I was kipping over and ended up walking round and round for ages this place called Seven Dials, a roundabout that had seven streets coming off of it. I knew it was one of those streets, but which one, I had no clue. It was very much daylight and 2001 by the time I finally found it. I remember one of the guys living at this house was a Dr Who fan, or a “Brighton Whovian” as a said, instantly thinking that’s a terrible pun as I said it. Like that has ever stopped me saying terrible puns. So anyway, do watch the Seagulls this season, they will really Brighton your day…
I am so thrilled that Huddersfield are finally in the Premier League. I can’t believe it, it doesn’t sound true. That makes three teams with blue and white stripes in the top flight of English football since I don’t even know when (and one of them isn’t even Sheffield Wednesday). Huddersfield, aka The Terriers, are wearing a really interesting design for their maiden Premier League appearance, the stripes appear to be made of tiny circles. The spots of red really go well with the light blue and white, and they also have one of those sponsors with a lot of Chinese writing beneath it. I have to say I enjoy recreating those in MS Paint, not super acuurately but as best as I can do. The away kit, is, yeah but the third kit is oh my good look at that! My MS Paint skills do it no justice but it is based on an away kit they wore back in the 90s, I think, I do remember it. There were some crazy kits back then, craaaazy kits (I fully approve of 90s crazy kits). Huddersfield were great back in the day, that is almost a century ago, winning three league titles in a row back in the 1920s, yes, Huddersfield have more league title trophies than Spurs. Dammit.
And that is it, these are the new kits of the English Premier League season. I predict Man U will win it, though I’m not confident of that, and the following will go down: Stoke, Huddersfield (sorry Terriers), and Swansea. Though I am famously terrible at predictions. Now, I will be posting more kits soon, some of the different ones from around Europe, but in the meantime sit back and enjoy the footy, the urban sketches are coming back next post…
3 thoughts on “The kit parade (part 2 of 2)”
Interesting, but a bit depressing to see so many sports betting agencies as sponsors.
Yeah, I was going to comment on that because it really feels way too many. They make a big thing about footballers betting on matches but I think at least nine of them have betting companies on the shirt (or sleeve now). At least it’s not as many loan-shark companies this time though. My favourite one this year though is West Brom’s sponsor, Palm, I liked drawing the big Chinese logo. I assumed they were another Hong Kong gambling company, but no, turns out they are an eco-town landscaping company, which is pretty interesting.
Way to go West Brom! Yes, sports betting is massive in Australia. Unlike the cigarette sponsors the codes have yet to send them packing.