chipotle shoulder

chipotle

Lunchtime downtown, sketched out in the heat (almost hit a century today). Had a burrito at Chipotle. That’s not my bike, by the way.

Have you noticed how everything these days is ‘chipotle’? Food marketers can’t get enough of it. I even saw some chocolate dessert thing somewhere that had chipotle in the title recently, presumably to entice ye who cannot get enough chipotle. I’m surprised automakers haven’t started using it to shift cars in these troubled times. “The new Chevrolet Chipotle, more fuel efficient than a Fajita and spicier than a Ford.”

2 thoughts on “chipotle shoulder

  1. Terry Banderas says:
    Terry Banderas's avatar

    Pete–
    Yes, I have noticed that everything nowadays relating to Mexican food has Chipotle attached to it. It’s the American way–put a new term with a product and it must be good so we buy it. Well–I don’t but that’s because I am so “old school”.

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