It’s not May in Davis without the annual youth soccer bonanza, the Davis World Cup. I am on the committee for this tournament (I design the logos, medals, pins, t-shirts and I update the website; all the hard work is done by everyone else). The committee has had many of the same members for a number of years now so we’re a pretty efficient team; all our offspring have either aged out or no longer play regular AYSO to even take part in the tournament themselves; I last coached at the tournament in 2018 (with the Spurs!), and my own teenager last played the Davis World Cup in 2019 (for the Dawgs, they were a nice team with a great coach). Above, I sketched all the flags displayed outside the AYSO headquarters in Community Park. This is what I love about the Davis World Cup. Each team that applies (and they come from all over northern California, plus we always get a few from Nevada) gets assigned a country, and they get the flag of that country and are encouraged to offer their opponents little gifts or such associated with that country. So for example if you are Spain, you give a little keyring that says ‘Spain on it, or if you are Uzbekistan, you give a little keyring that says ‘Uzbekistan’ on it, and so on. Actually teams get way more thoughtful and creative than that, giving out candies or trinkets, when my team Spurs played we were assigned as Serbia, so I made little keyrings with ‘Serbia’ on them (along with information about the country and the Serbian alphabet, showing you how to write your name in Serbian). Fun stuff. I coached another AYSO Select team in 2020 (the Titans; I still wear the t-shirt as it was one of my best logos) and I was really hoping (as a committee member) to maybe be able to pick a country for our team, probably Belgium to give out chocolates, probably Ireland due to the family provenance of both coaches, but I really wanted Italy because I was hoping to have the team sing the anthem before each game, they have the best anthem. However, we never got that far because 2020 turned into the 2020 we know and can’t forget, so the tournament was cancelled that year (and I recycled the retro Top of the Pops style logo for the 2022 event). I enjoy making the logo, but I spend an inordinate amount of time faffing about with the design during the year before. I went this year for a more playful design again, using a similar kid-like graffiti style lettering that I’ve used for some of our old teams (like the ‘Duh’, the first AYSO Select team my son played on, coming 4th in the 2017 tournament at U10 level). I went with a ‘splat’ background full of flags, after my friend spilled some milk at a cafe in Nob Hill and I really liked the shape it made on the table. I’ll have that, I thought. So the logo below was born. It was a hit with the t-shirt vendor. I got very excited when I first drew the little cartoon water tower on my iPad, and abandoned the cartoon cow theme I was originally going with. Maybe I’ll resurrect that for next year, if I don’t go with a classic retro World Cup style again.
Some of the cartoon cows came back for the Keeper Wars logo though, as you can see in the sticker design below. This went through a lot of versions too, one of them looking like an explosion in hyperspace. One of the balls says “Footy Footy Footy” which is a reference to the Adam and Joe “Footy Song” from the 90s (watch that here). Keeper Wars is a fun tournament, though I didn’t make it out to watch it this year. While my wife did a lot of running around from field to field, I was at home a lot as the guy in the chair, to be on hand for any last-second website updates (which I had to do during that sketch at the top, but I only live about three minutes away by bike).
And below, here are some of the medals, pins, stickers, coins and the committee t-shirt. The medal came out particularly well this year, it’s my favourite one yet. If in doubt, always add some stars, that’s my design rule. Splats don’t always work.
Here is how the t-shirt logo looked, as sold by the on-site vendor. So cool seeing so many people lining up to get them. It was cool to see someone running in one of my older shirts from 2022 the other week. What’s even cooler is when I see people wearing an AYSO or DWC shirt I have designed and I show them the original concept drawings on my iPad.
And here are pins from the previous World Cups I have designed. I love this year’s one, I kept the pin just black and white.
























